Founded in 2010 in Sunnyvale, CA (and now part of Fiserv), Clover makes top-tier, cloud-based POS hardware and business software. From payment processing and stock management to customer loyalty and an app store, they give small and medium-sized businesses across retail, hospitality, and services everything they need to run smoothly. Today, they power millions of devices worldwide, handling hundreds of billions in transactions every year.
Our partnership began in June 2024, Clover was looking to accelerate their growth and expand their reach to even more merchants.To support this next chapter, they wanted a marketing partner who could deliver immediate, measurable ROI. The plan was simple: showcase a new acquisition model, and then seamlessly scale it up. TFLI came on board to build out multi-channel performance campaigns designed to hit those growth targets from day one.
We quickly built momentum after early wins with opportunities and merchant sign-ups. We constantly optimised campaigns to match Clover’s targets, relying on data to pinpoint their ideal leads and drive genuine growth.
The secret sauce? Total transparency and two-way data sharing. Real-time updates on how leads were converting meant both teams could adapt and make smart calls on the fly. This data-first mindset allowed us to scale up lead volume while keeping quality high every step of the way. Between regular strategy check-ins, sharing operational tips, and tweaking marketing performance, we’ve built a partnership that gets great results.
By closely aligning our strategy with shared conversion performance, we successfully scaled merchant reach while significantly improving efficiency across the entire acquisition funnel:
We’re not sitting on our hands, either. TFLI is still working closely with Clover, digging into performance data, and testing new channels to find fresh ways to grow.
Clover is set up for reliable, scalable and fast-paced growth. Looking ahead, TFLI is focused on bringing in even more leads cost-effectively, while tweaking conversion funnels to help Clover close even more deals.
Tell us your targets and we’ll show you exactly how we’d hit them.
Let’s talk about what we can deliver for you.
