From scaling an ambitious UK business—driving 29% YoY turnover growth and expanding to 75,000+ merchants—to supporting the multi-market acquisition strategy of a global payments leader across the UK, US, and Canada.
TFLI delivered a 160% increase in onboarded customer devices from H2 2025 to H1 2026, quadrupling lead volume within the first 12 months through a data-first approach that scaled customer reach without heavy upfront branding investments.
We quickly built momentum after early wins with opportunities and merchant sign-ups. We constantly optimised campaigns to match Clover’s targets, relying on data to pinpoint their ideal leads and drive genuine growth.
Through a targeted Demand Generation and Exclusive Lead Gen campaign, TFLI delivered a 193% increase in sales won for RingCentral while consistently exceeding pipeline goals through tight sales feedback loops and pipeline-first optimizations.
TFLI transformed a single UK campaign into an international growth strategy for Employment Hero—scaling spend across multiple HR and payroll products while expanding into Australia and Canada while consistently staying within target acquisition metrics.
Overall, reported turnover increased by approximately 229% between FY2021 and FY2025, equivalent to roughly 35% compound annual growth. Profit before tax also moved from a £5.5m loss in FY2021 to a £9.3m profit in FY2025.
TFLI modernized Citation UK’s acquisition process by introducing direct API integration and targeted multi-channel campaigns, consistently delivering a 15–20% lead qualification rate to power efficient, nation-wide growth
