What began with a single campaign in the UK has continued to grow month on month, with increasing spend allowing us to launch new campaigns and expand into new regions. The partnership has since grown to cover multiple products in the UK, as well as Australia and Canada.
Founded in 2014, Employment Hero is an all-in-one HR, payroll and employment platform designed to help businesses streamline the employee lifecycle. Its cloud-based platform brings together HR, payroll, recruitment, time and attendance, employee benefits and engagement, helping businesses automate administration, manage compliance and support their people from hire through to offboarding. Employment Hero currently supports 350,000+ businesses globally.
In order to support the growth of the sales team, Employment Hero needed a reliable source of qualified opportunities to maintain a consistent sales pipeline. The goal was to build a scalable acquisition strategy that could generate a steady volume of leads while expanding into new products and markets over time.
The pre live discussion was thorough, with expectations and success metrics agreed from the outset. Daily reporting gave us clear visibility of performance and meant optimisations could be made seamlessly. Dedicated communication channels and regular catch-ups kept things open and allowed feedback to be shared and acted on without delay. This close working relationship has helped us continually refine the campaigns and support the growth of the partnership.
“Our partnership with TFLI has been built on transparency and pace — clear metrics agreed up front, regular reporting, and a direct line to their team whenever we need to optimise. That kind of collaboration is why we’ve been able to significantly scale UK campaigns and expand activity across our other regions to support our growth”
Sales have been secured across all products, giving Employment Hero confidence to increase investment and launch additional campaigns. We have consistently stayed within the agreed target metrics, which has helped build trust in the partnership and opened up opportunities to expand into additional regions. Continued performance across the campaigns has allowed us to scale the partnership while maintaining a strong focus on lead quality and commercial results.
The partnership with Employment Hero is well established, with TFLI now firmly positioned as a key external partner. Looking ahead, we’ll continue to build on the performance we’ve seen to date, with opportunities to scale existing campaigns, launch new ones and expand into additional regions as Employment Hero’s requirements evolve.
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