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We work hard, but we genuinely enjoy what we do. The energy in our offices reflects that.
TFLI is a customer generation business unlike any other. We own and operate everything in house – our media buying, our technology, our content, our compliance. No third parties. No shortcuts. Just a relentless focus on quality, at scale.
With offices in the UK and US, 100+ people, and millions spent on advertising every year, we deliver more than 100,000 high intent customers to our partners every month – consistently, compliantly, and entirely in house.
We don’t chase vanity metrics. We build measurable outcomes — connecting over 100,000 high‑intent customers each month, supporting 300+ global partners, and scaling a team of 100+ experts across five markets. Our growth reflects real performance, real partnerships, and real impact.
TFLI was founded in 2013, launching as an online loan brokerage in 2019. When the pandemic hit and UK financial services ground to a halt, we didn’t sit still – we pivoted. CommercialExperts.com launched in late 2020, scaling quickly across the UK before expanding into the US in 2021, Canada in 2024, and Australia and Europe in 2026. ConsumerExperts.com followed in 2023, extending our reach into the B2C comparison market.
In 2019 we had eight members of staff. Today we have over 100, serve more than 300 partners globally, and work with some of the world’s most recognised publicly traded companies.
And we're just getting started...
Everything we do is built in house, by our own teams – our media buying, our content, our technology, our SEO. No third parties, no outsourcing, no shortcuts.
We operate across every major paid media platform – from Google and Meta to the newer video first channels. Our in house film studio means we create and produce our own ad content, giving us complete control over quality, messaging, and performance.
Our in house SEO team drives tens of thousands of organic impressions every month across our owned properties – adding a powerful, cost efficient layer to our overall customer generation engine.
Quality isn’t something we talk about – it’s something we obsess over. We continuously analyse performance data and client MI across every channel, optimising our channel mix in real time to ensure our partners consistently hit their target CPAs. If the data tells us something isn’t working, we act on it immediately.
We work hard, but we genuinely enjoy what we do. The energy in our offices reflects that.
We started with eight people and a single product. We now operate across five markets and counting. Ambition is in our DNA.
From our in house film studio to the way we approach campaign strategy, creativity is at the heart of everything we produce.
Quality obsession isn’t a marketing line. It’s how our teams operate every single day - across every channel, every campaign, every customer.
Every decision we make is anchored in delivering the best possible outcome for the customers we generate and the partners we serve.
United Kingdom
UK Head Office
Beechwood Court, Springwood Way, Tytherington Business Park, Macclesfield, Cheshire. SK10 2XG.
USA
US Office
University Park, 3300 N Interstate, 35 Suite 700 Austin, Texas, 78705.
Adam founded TFLI with a vision to build a customer generation business that did things properly – in-house, at scale, and without compromise. An avid marketer with a keen interest in technology and investing, Adam drives the strategic direction of the business and remains deeply involved in the day to day.
A .NET developer by trade, Dan developed the original technical foundation that TFLI was built on. His dual passion for technology and marketing makes him uniquely placed to bridge the gap between product and performance. When he’s not building, you’ll find him on the padel court.
With over two decades of experience across FCA regulated businesses spanning brokering, insurance and banking, Peter ensures compliance is embedded throughout TFLI’s operations. His experience also spans US regulatory requirements, including TCPA and FCC frameworks, helping support compliant growth across the UK and US. A keen golfer and dedicated DIY enthusiast.
Olly has a rare ability to identify commercial opportunities and move quickly on them. He drives innovation across the business while managing multiple key accounts fueling growth. He spearheaded the creation and development of TFLI’s in-house call centre, which has become a key part of the business’s value proposition. A padel obsessive, with over ten years tenure at TFLI.
Ash has been part of the TFLI story for over ten years, and there are few people in the industry who know the lead generation space as well as he does. A natural leader with a talent for building lasting partner relationships, Ash is the driving force behind TFLI’s commercial growth. Also rarely off the padel court.
Danielle brings extensive experience building and optimising finance teams across both the UK and US, giving TFLI the financial rigour to match its commercial ambition. Outside of work, Danielle competes in equestrian shows up and down the country.
