TFLI’s relationship with the business now known as Global Payments began in 2020, when we partnered with TakePayments Limited, well before its acquisition by Global Payments in 2024.
Over the course of our partnership, we supported TakePayments through a period of significant growth as it established itself as one of the UK’s leading independent sales organisations (ISOs) for card acceptance. The business provided small and medium-sized businesses across the retail and hospitality sectors with card payment terminals, EPOS systems and online payment solutions, primarily through its merchant-acquiring relationship with Barclaycard.
Following the acquisition in 2024, TFLI retained the relationship and expanded its role, supporting Global Payments’ new business acquisition strategy across the UK, US and Canada.
From the outset, the objective of the partnership has been straightforward: drive the highest possible volume of quality merchant acquisitions at the lowest sustainable cost.
Achieving this requires more than simply generating leads. It requires a deep understanding of the ideal customer profile (ICP), disciplined campaign optimisation and a shared focus on commercial outcomes.
The longevity and success of the partnership has been built on four core principles: growth mindset, honesty, transparency and collaboration.
Rather than operating as a traditional client-supplier relationship, TFLI and the Global Payments team work as an extension of one another, using data and performance insights to continuously improve acquisition activity.
At the heart of this approach is a continuous disposition data feedback loop. By feeding real-world sales and conversion outcomes back into our marketing activity, we can quickly identify what is working, understand which prospects are most likely to convert and optimise campaigns accordingly.
This creates a continuous cycle of:
Acquire → Analyse → Learn → Optimise → Scale
The result is a highly responsive acquisition engine that continually evolves around Global Payments’ ICP, commercial objectives and target acquisition metrics.
turnover, representing 29% year-on-year growth
underlying EBITDA, up 20% year-on-year
merchants, growing to more than 75,000
What began as a partnership with TakePayments in 2020 has evolved alongside the business into a strategic relationship with Global Payments, spanning three major markets: the UK, US and Canada.
The continued partnership demonstrates the value of combining data-driven acquisition, transparent collaboration and a relentless focus on measurable commercial performance.
For TFLI, the relationship is a strong example of how the right combination of people, data and continuous optimisation can support sustained growth — from scaling an ambitious UK payments business to supporting the acquisition strategy of a global payments leader.
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