Full Traceability Every customer is traceable back to a specific ad,
on a specific platform, on a specific date,
with full consent documentation.
TFLI is a compliance-first customer generation business. We manage everything in-house, media buying, technology, creative, and regulatory oversight, ensuring every high-intent customer we generate is produced the right way.
With teams in the UK and US, we deliver over 100,000 high-intent customers every month, through transparent, fully compliant processes that are built for performance and long-term partner trust.
TFLI is authorised and regulated by the Financial Conduct Authority, and registered with the Information Commissioner’s Office (ICO registration: Z3585914, UK company number: 08424810). In the US, we operate under the applicable federal and state regulations governing data and marketing, including TCPA.
We have a dedicated compliance team who review every ad and piece of content produced by our teams before it goes live, ensuring it meets the regulatory requirements of every market we operate in. Our data practices are built around GDPR, PECR, and TCPA, and our opt-in frameworks are designed to be robust, transparent, and fully auditable.
Every customer we deliver is 100% auditable. Every time.
Not an Aggregator.
A Fully Accountable Lead Partner.
The majority of high-volume lead generation businesses, particularly in the US, are aggregators. They source leads from networks of hundreds of third-party marketers, package them up, and pass them on to partners. Despite best efforts, these businesses can never fully guarantee how a lead was generated, what the consumer was told, or whether the data was captured compliantly.
The consequences for partners can be severe. Under TCPA, violations carry statutory damages of $500–$1,500 per call. Class action lawsuits in this space are common, costly, and reputationally damaging. And when things go wrong, aggregators frequently can’t tell you where a lead came from, because they genuinely don’t know.
TFLI is different. We are not an aggregator. We do not broker leads from third-party marketers. We generate every customer ourselves, through our own paid search, paid social, native, and SEO activity, across our own owned and operated brands. That means you always know exactly where your customers came from, how they were generated, and what they consented to. Every time.
With over 120 people across our UK and US offices, we have the scale and the structure to run compliance properly, not as a side function, but as a core part of how we operate every single day.
Our dedicated internal compliance team reviews every advertisement, landing page, and piece of content before it goes live. Nothing is published without sign-off. Our opt-in statements are carefully constructed for each market, each product, and each partner, ensuring they are legally sound, transparent, and robust.
We also maintain extensive internal fraud prevention systems, including SMS verification where required, to ensure every customer we deliver is a real, verified, consenting individual. Our technology flags and filters suspicious activity in real time, protecting our partners from fraudulent submissions before they ever reach your team.
For our US partners, TCPA compliance is non-negotiable - and we treat it that way.
Every consumer lead we generate in the US is captured through our own owned and operated properties, using consent language that is specific to the product, the market, and the partner. We do not use email marketing to non-consented lists. We do not use scraped data. We do not operate via SMS to purchased or aggregated lists. Everything is generated through legitimate, transparent, first-party media.
We use TrustedForm to certify every lead at the point of capture, providing an independent, timestamped certificate of consent that documents exactly what the consumer saw, when they saw it, and what they agreed to.
This certificate is available to our partners for every lead delivered.
We also use Jornaya, an industry-leading lead intelligence platform, to provide an additional independent layer of verification, confirming consumer intent and the authenticity of the lead generation event.
Combined with our internal fraud prevention logic and SMS verification systems, this means every customer that reaches our partners has passed through multiple layers of compliance checking, before we ever pass them on.
In the UK, TFLI operates under a robust regulatory framework that reflects the seriousness with which we approach our responsibilities.
We are authorised and regulated by the Financial Conduct Authority, registered with the Information Commissioner’s Office, and operate in full compliance with GDPR and PECR across all UK marketing activity.
Our internal compliance team reviews all advertising and content before publication, ensures our data practices meet the highest standards, and works closely with our media and technology teams to keep our opt-in frameworks current, robust, and fully auditable.
Most businesses generating leads at our volume simply cannot offer the level of control and auditability that TFLI provides, because they don’t own their supply chain. They rely on third parties, affiliates, and aggregated data sources that introduce risk at every step.
At TFLI, every customer we generate is fully traceable. That’s not a claim. That’s our operating model:
Working with a compliant, transparent, fully in-house partner isn’t just about risk mitigation, it’s a commercial advantage. When your customers are genuinely high-intent, genuinely consenting, and genuinely who they say they are, your conversion rates improve, your cost per acquisition falls, and your compliance exposure is minimised.
That's what TFLI delivers. At scale. Every month.
If compliance is a priority for your business, and in today’s regulatory environment it should be, we’d welcome the conversation.
We’re proud to be an Official ActiveProspect Certified Publisher Partner.
This certification recognizes our commitment to the highest standards of lead quality, data transparency, and regulatory compliance in the B2C marketing industry.