Founded in 2018, Verizon Connect provides market-leading, cloud-based fleet management and GPS tracking software. Engine-connected intelligence and asset monitoring allow the platform to support commercial fleets of any size, currently tracking millions of connected vehicles and mobile assets worldwide.
In July 2025, Verizon Connect sought a new, reliable lead generation partner capable of driving immediate revenue while delivering a strong ROI. The core objective was to establish a scalable acquisition strategy where volume could expand rapidly once lead quality and pipeline efficiency were thoroughly demonstrated. Crucially, Verizon Connect needed to expand its customer reach efficiently without incurring heavy, upfront branding investments. TFLI was brought on to bridge this gap through multi-channel performance marketing.
What began as a focused collaboration quickly expanded following immediate wins in appointment scheduling and customer onboarding. Campaigns were continuously refined to mirror Verizon Connect’s evolving KPIs. At the foundation of this progress was a culture of transparent, bidirectional performance data sharing. Real-time feedback loops on lead conversion allowed both teams to make critical optimization decisions fast. This data-first approach ensured that volume could be increased while enforcing strict lead quality standards. Through regular strategic touchpoints and joint reviews, operational best practices were seamlessly integrated across both sales and marketing workflows.
Lead volume growth in 12 months
Increase in onboarded customer devices
Lowered customer acquisition costs
The partnership has scaled significantly, driving down customer acquisition costs (CAC) while growing fleet sizes. Notably, TFLI delivered a 160% increase in onboarded customer devices from H2 2025 to H1 2026. Rather than resting on these results, TFLI remains actively engaged with Verizon Connect, analyzing performance metrics and exploring new growth vectors across full-funnel marketing channels, including search and social.
Verizon Connect is positioned for sustainable, high-speed expansion by further scaling the program. Looking ahead, TFLI will focus on optimizing existing conversion pipelines to lift Verizon Connect’s already strong opportunity and close rates.
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